What limitations come with using Google Ad Grants?

While Google Ad Grants offer substantial funding, there are specific limitations to be aware of. For example, grant recipients are restricted to using text ads only, and there are requirements for keyword selection and performance—such as maintaining a 5% click-through rate (CTR) each month. Additionally, there’s a limit on the maximum cost-per-click (CPC), which can affect ad visibility. Being aware of these guidelines and adhering to them is crucial for maintaining grant eligibility.