What is the average cost per click (CPC) for Google Ads?

The average cost per click (CPC) for Google Ads varies widely depending on the industry, competition for keywords, and campaign settings. Some keywords may cost just a few pence, while others in highly competitive industries can reach several pounds or more. Our approach involves careful keyword selection and bid management to ensure you get the best return on investment while staying within budget. We work with you to establish your spending limits and monitor campaigns closely to optimise costs.