How do you create effective PPC campaigns?

To create effective PPC campaigns, we begin with comprehensive keyword research to identify the terms and phrases that your target audience is searching for. We then craft compelling ad copy that highlights your unique selling points and includes a clear call to action. Proper landing page optimisation is essential, ensuring that once users click on your ad, they find a seamless experience that encourages conversions. We continuously manage and adjust campaigns based on performance data, A/B testing different elements to improve results.