How do you conduct a CRO analysis?

We begin the CRO analysis with a comprehensive review of your website’s analytics to understand current performance metrics, such as conversion rates, bounce rates, and user flow. We then use tools like heatmaps and user recordings to observe how visitors are interacting with your site. This data is combined with user feedback to identify potential hurdles in the purchasing process. Based on our findings, we develop targeted strategies aimed at optimising those areas for improvement.

Reviewing your CRO strategy should be an ongoing process, as customer behaviours and market conditions can change. We recommend conducting a thorough review at least quarterly, but more frequent assessments are beneficial, especially after implementing new features or changes to the website. Regular analysis allows you to adapt to shifts in customer expectations and competitive dynamics.