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In the fiercely competitive health and fitness sector, having a powerful online presence isn't just beneficial—it's crucial. A robust SEO strategy ensures that your health and fitness business...
It’s crucial for businesses to regularly review and manage their Google accounts, implement best practices for security and ensure proper documentation of account ownership and access. Keeping on...
In recent years search engines like Google and Bing as well as social media sites such as Facebook & Twitter have rolled out a whole host of refinements to the way they deliver local results....
For all kinds of gyms, fitness classes and personal trainer services, SEO is going to be key to achieving real marketing gains. What is SEO? This is the work that moves your website up in Google...
If you’ve launched a new website, or simply never had much traffic, you may be wondering how to get more people to visit it. There a several avenues you can go down here, but first of all it’s...
Pay per click advertising is easier than ever Platforms like Google and Facebook may be known to most people for their incredibly useful free service,, but they only exist to make money from...
When we’re putting together a new website for a client, or looking into where we can make improvements, one of the stats we look at is bounce rate. This is simply the proportion of visitors who...
Building a website is just like building a house. Sure, you could turn up with a ton of bricks, get stuck in with a shovel and hope for the best, but you should probably think things through a bit...
Any business with an online presence should aim to build strong relationships with your audience as part of your content marketing strategy; a big part of this process is having an interesting and...
Getting started The first step of any content marketing strategy should be to establish your target audience. You may already have a good idea of what sort of person is buying your product or...
A common misconception about the world wide web and business is that if you build a website, customers will come. Unfortunately, that's not the case. The internet is saturated with websites and...
Your website is essentially your shop front for your customers. They will find your page, browse around for a while and leave. How your website looks could be the deciding factor for if they chose...
Bounce rates are one of the most useful metrics when monitoring both your website usability and conversion-rate performance, as well as evaluating the success of other internet marketing...
Internet marketing has been shown to offer small and medium scale businesses the highest returns on investment when compared to television, radio, events, sponsorship and direct mail marketing...