Technical SEO Services

Technical SEO is the foundation of a strong search engine optimisation (SEO) strategy. It ensures that search engines can efficiently crawl, index, and render your website while providing a seamless user experience. Without proper technical SEO, even the best content and backlinks won’t help your site rank effectively.

At Alloy Marketing, we specialise in technical SEO services that enhance your website’s visibility, performance, and user experience. Our team of experts ensures that your site meets modern search engine requirements, positioning you ahead of the competition.

What Is Technical SEO?

Technical SEO refers to the behind-the-scenes optimisation of a website to improve its crawlability, indexability, and performance. Unlike on-page SEO (which focuses on content and keywords) or off-page SEO (which revolves around backlinks and external signals), technical SEO is all about website structure, speed, security, and accessibility.

Key elements of technical SEO include:

• Website crawling and indexing
• Site speed and performance optimisation
• Mobile-friendliness
• Secure HTTPS implementation
• Structured data and schema markup
• XML sitemaps and robots.txt configuration
• Internal linking structure
• URL structure and canonicalisation
• Fixing duplicate content issues
• Website architecture improvements

By addressing these areas, you make it easier for search engines to understand and rank your website, leading to better organic performance.

Why Is Technical SEO Important?

Technical SEO is crucial for several reasons:

• Improved Search Engine Rankings – Search engines favour fast, secure, and well-structured websites.
• Better User Experience – A well-optimised site loads faster, is mobile-friendly, and is easy to navigate.
• Higher Crawl Efficiency – Proper technical SEO ensures that search engines can crawl and index your site without obstacles.
• Reduced Bounce Rates – Faster page speeds and seamless navigation encourage visitors to stay longer.
• Prevention of Indexing Issues – Technical SEO prevents duplicate content and crawl errors that can harm rankings.

If your website isn’t optimised technically, you could be losing out on valuable organic traffic, no matter how great your content is.

Key Components of Technical SEO

1. Website Crawling and Indexing

Search engines use bots (also known as crawlers or spiders) to explore your site and index pages. If your site isn’t crawlable, it won’t appear in search results. We ensure your site is structured properly and free from errors that block search engines from accessing key pages.

We optimise:

• Robots.txt file to control which pages search engines crawl.
• XML sitemaps to guide search engines to important pages.
• Canonical tags to prevent duplicate content issues.

2. Website Speed and Performance

Page speed is a critical ranking factor. A slow website frustrates users and leads to higher bounce rates, negatively impacting SEO performance.

We improve site speed by:

• Optimising images and media files for faster loading times.
• Minimising HTTP requests and using browser caching.
• Enabling compression to reduce page size.
• Implementing a Content Delivery Network (CDN) for faster global access.
• Optimising server response times and reducing unnecessary code.

3. Mobile-Friendliness

Google’s mobile-first indexing means that search engines primarily use the mobile version of a website for ranking and indexing. If your site isn’t mobile-friendly, it will struggle to rank well.

Our mobile optimisation strategies include:

• Responsive design to ensure a seamless experience across all devices.
• Optimised touch elements for better usability.
• Eliminating intrusive pop-ups that harm user experience.

4. Secure HTTPS Implementation

Security is a priority for both users and search engines. Google considers HTTPS encryption a ranking factor, and insecure websites may be penalised.

We ensure your website is:

• Secured with SSL certificates.
• Free from mixed content issues.
• Properly redirected from HTTP to HTTPS.

5. Structured Data and Schema Markup

Structured data helps search engines understand your content better, leading to rich snippets in search results (such as star ratings, event details, and product information).

We implement schema markup for:

• Products and services
• FAQs and reviews
• Events and articles
• Local business information

6. URL Structure and Canonicalisation

A clean and logical URL structure improves both user experience and search engine rankings.

We optimise:

• URLs to be short, descriptive, and keyword-rich.
• Canonical tags to consolidate duplicate URLs.
• 301 redirects to preserve link equity when pages are moved.

7. Internal Linking and Website Architecture

A well-structured internal linking strategy helps search engines discover new pages and understand site hierarchy.

We ensure:

• Logical and user-friendly navigation.
• Strategic internal linking to distribute link authority.
• Fixing of broken links to improve usability.

8. Fixing Duplicate Content Issues

Duplicate content confuses search engines and can dilute rankings. We resolve duplicate content issues by:

• Implementing canonical tags.
• Using 301 redirects to merge similar pages.
• Optimising pagination and category structures.

Technical SEO Audits & Implementation

At Alloy Marketing, we offer comprehensive technical SEO audits to identify and fix any underlying issues affecting your website’s performance. Our audits cover:

• Crawlability and indexation analysis
• Site speed performance evaluation
• Mobile usability testing
• Security checks and HTTPS implementation
• Structured data validation
• Internal linking and site structure review
• Duplicate content analysis

After conducting a thorough audit, we provide a prioritised action plan and implement the necessary fixes to ensure your site meets search engine best practices.

Why Choose Alloy Marketing for Technical SEO?

Our expertise in technical SEO ensures that your website is fully optimised for search engine success. Here’s why businesses trust us:

• Proven Experience – We’ve helped businesses across industries improve their technical SEO and organic rankings.
• Customised Strategies – We tailor our technical SEO solutions to your specific business needs.
• Advanced Tools & Techniques – We use industry-leading tools like Google Search Console, Screaming Frog, and Ahrefs to diagnose and resolve technical issues.
• Continuous Monitoring & Support – SEO is an ongoing process, and we provide long-term support to maintain and enhance performance.

Get Your Technical SEO in Top Shape Today!

A well-optimised website is the key to higher search engine rankings, better user experience, and increased organic traffic. If you’re ready to take your SEO to the next level, get in touch with Alloy Marketing today for a comprehensive technical SEO audit and expert optimisation services.

Let’s build a solid technical foundation for your online success!