At Alloy Marketing, we optimise your online advertising to deliver immediate and measurable results. With over 11 years of experience in Manchester and a combined 50 years of industry expertise, our team specialises in managing PPC campaigns tailored to the manufacturing sector.

Our Approach

• Targeted Keyword Research We identify high-performing keywords specific to your industry. By focusing on terms that your potential customers are searching for, we ensure your ads reach the right audience.
• Strategic Campaign Creation We develop comprehensive PPC campaigns that align with your business objectives. Our strategies are designed to drive traffic, generate leads, and maximise ROI.
• Continuous Optimisation We monitor and adjust your campaigns regularly to ensure optimal performance. By analysing data and refining strategies, we maintain effective and efficient ad spend.

Services We Offer

• Google Ads Management We set up and manage targeted Google Ads campaigns that increase visibility and attract qualified leads. Our approach ensures maximum impact and cost-efficiency.
• Social Media Advertising We create ads for platforms like LinkedIn and Facebook to engage your audience and boost brand awareness. Our campaigns are tailored to drive interaction and conversions.
• Remarketing Strategies We implement remarketing campaigns to re-engage past visitors and convert them into customers. Our strategies keep your brand top-of-mind and encourage return visits.
• Performance Reporting We provide detailed reports on campaign performance, tracking key metrics and outcomes. Our insights help you understand the effectiveness of your ad spend.
• Landing Page Optimisation We design and optimise landing pages to ensure they convert ad clicks into actionable leads. Our focus is on creating compelling calls-to-action that drive results.

How We Optimise Your Account

• Comprehensive Account Audit We start by conducting a thorough audit of your existing Google Ads account. We identify areas for improvement, from keyword selection to ad copy, ensuring your campaigns are set up for success.
• Targeted Keyword Strategy We perform in-depth keyword research to focus on industry-specific terms your audience is searching for. By selecting high-performing, relevant keywords, we ensure your ads reach the right prospects.
• Ad Group Organisation We organise your campaigns into distinct ad groups tailored to specific products or categories. This approach allows for more precise targeting, relevant ads, and better performance metrics.
• Compelling Ad Creation We craft bespoke ads that highlight the unique features and benefits of each product or product group. Our creative and compelling ad copy ensures your messaging resonates with potential customers.

Creating Ads for Products and Groups

• Product-Specific Ads For individual products, we create targeted ads that focus on specific features and advantages. Our approach ensures clarity and relevance, making it easier for customers to understand your offerings.
• Category-Based Campaigns We develop campaigns for groups of related products, highlighting shared benefits and solutions they provide. This strategy enhances brand consistency and improves cross-selling opportunities.

Continuous Optimisation

• A/B Testing We conduct A/B testing on ad copy, images, and calls-to-action. By analysing performance, we refine and optimise ads for maximum engagement and conversions.
• Bid Management We utilise smart bidding strategies to optimise your ad spend, ensuring competitive positioning and efficient use of budget.
• Performance Monitoring We provide ongoing monitoring and reporting to track key metrics and campaign success. Our insights allow for timely adjustments and sustained improvement.

Success Stories

• Boosted Sales for a Manufacturing Equipment Provider Our PPC campaigns led to a 60% increase in sales inquiries and a significant uptick in online conversions.
• Enhanced Brand Visibility for an Industrial Supplier Through strategic social media advertising, the client saw a 50% rise in brand engagement and website traffic.

Why Choose Us?

• Manufacturing Expertise Our understanding of the manufacturing industry allows us to create PPC campaigns that effectively target and engage your audience.
• Proven Results We use data-driven strategies that deliver tangible results, ensuring you achieve your business goals through effective PPC management.
• Collaborative Approach We partner with you to ensure our campaigns align with your brand vision and objectives, delivering impactful outcomes.
• Customised Solutions Our PPC services are tailored to meet your specific needs, ensuring maximum relevance and return on investment.
• Ongoing Support and Management We provide continuous optimisation and support to maintain the success of your PPC campaigns over time.

Drive your manufacturing business forward with our expert PPC management services. Contact us today to learn how we can enhance your online presence and achieve your advertising goals.