Brand guidelines are essential because they provide a framework for maintaining consistency across all marketing and communication efforts. They include specifications for your logo usage, color combinations, typography, and messaging, ensuring that everyone involved in your branding—internally and externally—understands how to represent your brand accurately. Consistency helps build trust with your audience, as it conveys professionalism and coherence. Furthermore, clear guidelines streamline the creative process, making it easier for teams to develop new materials while adhering to your brand’s defined identity.

Our branding services encompass a comprehensive range of offerings designed to build and enhance your brand’s identity. This includes brand strategy development, which outlines your brand’s mission and values, target audience, and competitive positioning. We also provide logo design and visual identity creation, which includes selecting color palettes and typography that reflect your brand’s personality. Additionally, we offer brand guidelines that ensure consistency across all touchpoints, and we help with naming and messaging to clearly communicate your brand story. Each service is tailored to fit your unique needs and vision.

Printing: Your graphic designs are all created by Alloy, however we act as a reseller for a fantastic UK-based, family-run printing company and also a budget, Netherlands-based printing company.

• 2 options covers every customer requirement from budget to premium
• We get a discount for buying in bulk
• As we always provide the correct files for the printers – we help them cut down their admin costs
• Which means unbeatable prices and quality
• Standard turnaround is 9 working days
• Express turnaround options available

Customer feedback is invaluable to branding because it provides insights into how your audience perceives your brand. Gathering feedback through surveys, focus groups, or social media interactions allows you to understand customers’ needs, preferences, and pain points. This data can inform adjustments to your branding strategy, helping to ensure that your messaging and visual identity align with customer expectations. By actively seeking and incorporating feedback, you foster stronger relationships with your audience and continuously refine your brand to better meet their needs.

The timeline for a branding project can vary significantly based on the scope and complexity of the work involved. Typically, a complete branding project can take anywhere from a few weeks to several months. Initial research and strategy development might take 2-4 weeks, followed by the creation of visual identity elements, which could take another 3-6 weeks. Implementation and creating guidelines can add several more weeks depending on the number of revisions and your feedback process. Throughout the entire journey, we maintain open communication, providing you with updates to ensure alignment and satisfaction.

Creating a brand identity is a multi-step process that begins with defining your brand’s strategy and understanding its essence. We start by gathering insights through surveys and interviews with stakeholders to identify key attributes that represent your brand. Once we have a clear understanding, we move to develop visual elements such as your logo, color palette, and typography. These elements are then combined into a style guide that outlines how to use them across various applications, ensuring consistency in branding. Finally, we present the complete brand identity package to you, allowing for revisions based on your feedback before final execution.

Branding refers to the process of creating a unique identity for your business that distinguishes it from competitors. It encompasses everything from your logo and color scheme to your messaging and overall customer experience. Effective branding is crucial because it shapes how customers perceive your business, builds trust, and fosters loyalty. In a crowded marketplace, a strong brand helps you stand out, making it easier for customers to remember you and engage with your products or services. Ultimately, good branding leads to higher customer retention, increased sales, and a more robust market presence.

• High quality design concepts are valuable and require a commitment from the customer, so a 50% deposit – 50% on completion of project – agreement is requested
• Payments accepted by bank transfer or card.

Rebranding should be an exciting time for your business, the evolution and growth of your company is a great step, and one that you should be able to share confidently with your customers. When rebranding your business or merging two businesses together, there is often a period of confusion for some existing customers. Follow our tips on how to  minimise disruption to the daily running of your services.

1. Register your new name, and think about trademarking it.
2. Get a new logo, make sure it’s an improvement on the old one and you continue the branding online and offline. We can help with logo design, van wraps and signage, as well as helping you co-ordinate a re-branding across the entire business.
3. Set up a website re-directs 301 file to send visitors and links going to your old domain to your new domain, if you delete it completely then your customers will think you have disappeared. The page that the home page URL redirect takes customers to, should ideally should have your old AND new business name/ logo/ branding, and a short explanation about the change of names. Including a brief outline of your services, what they can expect from you, including any upgrades and improvements.
4. Add a note to the bottom of any emails to say you have changed the company name, and direct all people to use the new email and website address. Reply to all new incoming emails from your new email address to maintain the transition even if a customer replies back to the old address.
5. Consider setting up an email folder to receive emails sent to your old email address so you can deal with these customers in a different way than brand new leads, who only know you by the new business name.
6. When customers of the previous business name use your service, include a note on an invoice or correspondence with a brief explanation. Remember to state that they can expect a the same great services, just from a different name.
7. When customers call the old phone number, remember to add at the end of any call that the business is changing names, so next time they call the phone may be answered in a different way, but not to worry.
8. Send an email newsletter out to your old customers to let them know about the change of name, it’s crucial to let them know if the phone will be answered under a different name from normal.
9. Use social media to get the word out. Most profiles will have a small bio area, this is great place to say: ‘previously known as…..” Update the profile images and other photos to come in line with your new branding, but keep a small mention of the previous company name to minimise any un-follows.
10. In the run up to the change of name, printed leaflets that you can leave with customers are a fantastic way to let people know in advance.
11. If your old business was established online, there will be business directory listings which you may have setup, or which may have been auto-generated, with your old name and address. Now you have changed the business name, these listings will be out of date and will be classed by Google as inconsistent. An inconsistent citation profile will damage your rankings on Google, so you need to fix these inaccurate listings urgently to avoid dropping down the Google rankings. As part of our monthly SEO campaigns we offer citation consolidation/cleaning services and can do this work for you to fix these inaccuracies and get your website back to being able to rank as well as possible. Order our SEO plans here https://accounts.alloymarketing.co.uk/cart.php?gid=2
12. Purchase virtual tracking phone numbers for each of the different facets of your business. This is a great way to find out which phone numbers are getting the most exposure and you can also enable a whisper system so an automated voice lets you know which number the customer has called, so that you know how to answer the call, to avoid confusion. Tracking phone numbers with call whisper can be purchased on our website here: https://accounts.alloymarketing.co.uk/cart.php?gid=5
13. If you have a business website, make sure to upadte your website terms and conditions pages and the footer copyright message with your new business name and details. Incorrect business details can invalidate your terms and conditions documents s make sure they are changed at the same time.

Rebranding doesn’t have to be a daunting, keep lines of communication open and keep letting your customers know that their service will not suffer in the process. Follow our tips above and you will have a smooth transition and business will be all the better for it in the long-run. If you have any questions or need some help implementing any or all of the above please contact us for more information.

To ensure your brand stands out, we focus on identifying and emphasising your unique selling proposition (USP) through comprehensive market and competitor research. By understanding what makes your brand different, we can highlight those attributes in your messaging and visual identity. We also create a distinctive brand voice that resonates with your target audience while being authentic to your values. Additionally, we recommend innovative marketing strategies tailored to your audience and industry, ensuring that your branding grabs attention and leaves a lasting impression.

The cost of branding services can vary widely based on factors such as the scale of the project, the complexity of deliverables, and the specific needs of your business. We offer packages tailored to different budgets and requirements, ranging from basic brand identity design to comprehensive branding strategies. During our initial consultation, we’ll discuss your goals and deliverables to provide you with a transparent and detailed estimate tailored to your unique situation.

For any graphic design / web design / email template design, or any other type of design, once fully paid, you own it and can have full access to the master files. The ownership of any logos, flyer designs and graphics will be transferred to you once the project has been paid in full and completed. You may then use them as you wish.

Exceptions

1. Stock photographs that you have provided for your design are your responsibility / liability and we expect you to have gained copyright approval before sending any files to us.

We’re happy to include two rounds of edits for each design job we take on. Depending on the scale of the project we will try to be as flexible as possible. We want you to love your finished designs as much as we love making them.

Developing a brand strategy involves a thorough process that begins with understanding your business goals, target audience, and market landscape. We start by conducting research to gain insights into your industry, competitors, and customers. This information guides the creation of your brand’s mission statement, vision, and core values. We then identify your unique selling proposition (USP) that differentiates your business from others. By mapping out your brand’s personality, tone, and key messaging, we create a cohesive strategy that aligns with your objectives and resonates with your audience, ensuring that all brand communications remain consistent and effective.

Getting started with our branding services is simple! Reach out to us for an initial consultation where we can discuss your business objectives and the specific challenges you’re facing. Based on this conversation, we will outline our process, potential deliverables, and how we can help elevate your brand. Following our discussion, we’ll prepare a customised proposal for your review. From there, we can start collaborating on building a strong and memorable brand identity that aligns with your vision.

Yes absolutely, if you’ve yet to get set up we can help and even decorate your new platform to properly match your wider branding.

Absolutely. Rebranding is a nuanced process that requires careful consideration to refresh an existing image while retaining loyal customers. We start by assessing the current brand identity, including what aspects are working and what needs improvement. Through research and stakeholder input, we gather insights on how customers perceive the current brand. Then, we work collaboratively with you to develop a new brand strategy, visual elements, and messaging that align with your goals while maintaining brand equity. Our approach ensures a smooth transition that resonates with existing customers while attracting a new audience.