Absolutely! We use remarketing and customer retention strategies to turn one-time buyers into repeat customers, increasing their lifetime value.

It depends on your target audience. Google Ads is ideal for search intent-driven shoppers, while Facebook, Instagram, and TikTok Ads work well for discovery-based purchases. Amazon Ads is essential for marketplace sellers

We primarily utilise Google Ads for eCommerce PPC campaigns, as it allows you to promote your products directly in search results where users are actively seeking similar items. We also leverage social media platforms like Facebook, Instagram, and Pinterest, which provide highly visual ad formats and extensive targeting options to reach your ideal customers effectively.

The average cost-per-click (CPC) for eCommerce ads varies based on factors like industry competition, keyword popularity, and overall campaign strategy. We analyse these factors to estimate likely costs during the planning stage. Our goal is to effectively utilise your budget to achieve optimal visibility and returns, and we continuously monitor CPC to ensure your campaigns are cost-effective.

eCommerce PPC (pay-per-click) advertising is a digital marketing model specifically aimed at driving traffic to online stores through paid ads. Advertisers create ads that appear on search engines and social media platforms, paying only when users click on their ads. This approach allows businesses to promote their products directly to a highly targeted audience, making it a crucial tactic for driving immediate sales.

Ad extensions are additional pieces of information that can be added to your PPC ads, such as site links, reviews, locations, and call buttons. For eCommerce, they enhance your ad’s visibility and credibility. By providing more context and options for users, ad extensions improve the likelihood of clicks and conversions. They allow potential customers to see relevant information at a glance, making it easier for them to engage with your brand.

The ideal budget depends on your industry, competition, and business goals. We recommend starting with a minimum of £500–£1,000 per month and scaling as you see results.

PPC campaigns can generate traffic and sales within a few days of launch. However, ongoing optimisation is required for sustained success and improved ROI

Ad copy and visuals are crucial elements of a successful PPC campaign because they are the first things potential customers see. Compelling ad copy that highlights your unique selling points and includes a strong call to action can significantly increase click-through rates. Additionally, eye-catching visuals create a more engaging experience, especially on social media platforms where imagery plays a key role. We focus on creating ads that not only attract attention but also encourage audiences to take action.

Retargeting, or remarketing, is a powerful feature within PPC campaigns that allows you to deliver targeted ads to users who have previously visited your website without making a purchase. By keeping your brand in front of potential customers as they browse other sites, retargeting increases the chances of converting them into buyers. This strategy is effective because it targets an audience already familiar with your products, reminding them of their interest.

PPC differs from traditional advertising and organic marketing methods in that you only pay when a potential customer clicks on your ad. Unlike search engine optimisation (SEO), which focuses on obtaining organic traffic over time, PPC provides immediate visibility and results. This model offers precise targeting options, allowing you to reach specific demographics and audiences, making your marketing efforts more efficient.

We measure the success of PPC campaigns by tracking key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). A/B testing different ad variations enables us to determine what resonates best with your audience. We use analytics tools to evaluate performance, providing insights on how to continually improve and adjust strategies to achieve better results.

We conduct comprehensive keyword research to identify relevant search terms that potential customers are using to find products like yours. This includes analysing search volume, competition, and user intent. By selecting the right keywords, we ensure your ads are shown to users who are most likely to convert, maximising the effectiveness of your PPC campaigns.

Determining the budget for PPC campaigns involves a careful analysis of your business goals, competitive landscape, and target audience. We work with you to establish a budget that aligns with your revenue targets and marketing objectives. Additionally, we consider factors such as estimated cost-per-click (CPC) for your chosen keywords, expected conversion rates, and overall marketing costs, ensuring your budget is effectively allocated for optimal results.

Creating an effective PPC strategy for eCommerce begins with thorough keyword research to identify relevant search terms your audience is using. Once we have targeted keywords, we design compelling ad copy that highlights your products and includes strong calls to action. We also utilise ad extensions to provide additional information and offer attractive landing pages to ensure a seamless customer experience. Continuous monitoring and adjustments are essential to optimise ad performance and maximise returns.

To get started, simply contact us for a consultation. We’ll discuss your business objectives, target audience, and current marketing efforts. From there, we’ll develop a tailored PPC strategy designed to effectively promote your products and drive sales, leading to meaningful results for your eCommerce store.

Yes! We handle multi-channel PPC campaigns across Google, social media, and ecommerce marketplaces to maximise your reach and conversions.

Yes, we offer services to optimise existing PPC campaigns, focusing on improving performance metrics and maximizing your investment. This may involve updating ad copy, refining targeting criteria, adjusting bidding strategies, and testing new keywords. Our approach ensures that your campaigns adapt to market conditions and continue to drive results over time.