online reputation management company
Keep on top of your online reputation.
Keep track of your brand online
Our service boosts your social sphere of influence, or ‘reach’
We use the best software to monitor millions of websites to track down mentions of your business, praise, social mentions and critical pieces. All are sought out and processed in order to keep track of the online conversation about your brand.
Workflows
Our standard brand reputation monitoring workflow
- ANALYSIS: We take the time to understand what’s special about your brand and help you get that message across to customers.
- IMPLEMENTATION: Once a creative brief has been established we create your brand identity. We work with you to collect feedback on creative direction and hone our approach
- QUALITY CONTROL: We work closely with you through the process to ensure quality at all stages
Service details
How does our brand reputation monitoring service work?
We take the time to understand what’s special about your brand and help you get that message across to customers.
Detailed reporting
Monthly reporting on social media activity, follows, unfollows, interactions and Klout score on Twitter, Facebook and Youtube traffic.
Brand name mention monitoring
Brand mention monitor will report on reviews, blogs and social mentions of your brand across millions of websites. This report will be automatically sent daily, weekly or monthly for you to see the mentions that have been found
Brand reputation monitoring management
We will follow up on our software which generates reports of almost all the mentions of your business online, and then we can report and investigate these mentions of your business every month. Any press coverage, reviews or coverage will be reported back to you.
Data Driven marketing
Know what's going on with your marketing dashboard
Our clients often have limited budgets but big ambitions, so our work is based on the best quality data we can find. We implement website analytics and conversion tracking from day one and utilise this data to make informed recommendations for your campaign. You can keep tabs on your campaigns with us from our crystal clear live data dashboard from within your client portal.
What we're working on
See what we've completed in the past month and what we're planning on next month.
Business metrics
Traffic, referrals, leads from social/organic/paid alongside conversion data.
Insights & Advice
Insights and action points are recommended based on our extensive experience.
FAQs
Answers to your frequently asked questions about our brand reputation monitoring services.
Reputation Management
Why is reputation management important for my business?
Reputation management is vital because a positive reputation can significantly influence customer decisions. In today’s digital age, prospective customers often rely on online reviews and ratings before making a purchase. A tarnished reputation can lead to decreased sales, loss of customer trust, and overall damage to your brand’s image. By actively managing your reputation, you can protect your brand, enhance customer loyalty, and attract new customers.
Our tools can monitor reviews on Facebook, Google Maps, Yahoo Local, Yell, Thomson Local and Freeindex.
What strategies do you use for improving a brand’s reputation?
Improving a brand’s reputation involves several strategies, including actively responding to customer feedback—both positive and negative. We focus on promoting positive content and customer stories to highlight your strengths. Additionally, we implement targeted outreach campaigns to engage with customers and encourage them to share positive reviews. If negative feedback or issues arise, we work on implementing resolutions and transparent communication to regain customer trust.
What is reputation management?
Reputation management involves monitoring and influencing how your brand is perceived by customers and the public. It includes managing online reviews, responding to customer feedback, and maintaining a positive public image. An essential aspect of reputation management is addressing any negative publicity or comments promptly to mitigate their impact on your business. Effective reputation management fosters trust and credibility, which are crucial for long-term success.
What are some common tools used for reputation management?
There are various tools available for reputation management, including social listening software, review monitoring platforms, and analytics tools. These tools help track mentions of your brand across the internet, assess customer sentiment, and gather insights into how your brand is perceived. We utilise a combination of these tools to ensure a comprehensive view of your online reputation.
Via our online dashboard which allows you to see reviews and ratings people have left about your business from across the internet. Updated weekly.
How long does it take to see results from reputation management efforts?
The timeline for seeing results from reputation management depends on the specific strategies implemented and the current state of your brand’s reputation. Generally, it can take several weeks to a few months to see substantial improvements. However, consistent efforts in monitoring, responding, and promoting positive content lead to gradual enhancement in how your brand is perceived over time.
How do you monitor my brand’s reputation online?
We use various tools and techniques to monitor your brand’s reputation across multiple platforms, including social media, review sites, and forums. By setting up alerts for mentions of your brand, we can track what people are saying and quickly identify any potential issues. Regular monitoring allows us to respond promptly to comments or reviews, ensuring that we maintain an accurate and positive representation of your brand.
How do you handle negative reviews or feedback?
Handling negative reviews requires a thoughtful approach to address the concerns of dissatisfied customers while protecting your brand’s image. Our team is skilled at crafting professional responses that acknowledge the issue and offer potential solutions. We encourage resolving the matter privately, if possible, which shows other customers that we take feedback seriously and are committed to improving the customer experience.
How can I get started with your reputation management services?
To get started with our reputation management services, simply reach out to us for an introductory consultation. We will discuss your current situation, concerns, and goals regarding reputation management. From there, we can create a tailored strategy that addresses your specific needs and helps you maintain a positive public image.
Can you help manage online reviews for my business?
Yes, we offer comprehensive services to manage online reviews for your business. This includes monitoring review sites, responding to reviews in a timely and professional manner, and developing strategies to encourage satisfied customers to leave positive reviews. By managing your online presence effectively, we help ensure that your brand maintains a strong and positive image in the eyes of potential customers.
Can reputation management help in times of crisis?
Yes, effective reputation management is especially critical during a crisis. Our team is experienced in crisis communication and can help you craft appropriate responses, manage public relations, and address customer concerns transparently. By taking swift, thoughtful action, we work to mitigate any damage to your reputation and help restore trust with your audience.