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SEO is hard. With a constantly shifting landscape, that draws on all kinds of technical and fiddly areas, from webdesign and hosting to content and user experience, it can be hard to know where to start. Our blog is based on years of experience, breaking down the often impenetrable jargon of this advance but powerful type of marketing. It’s full of SEO tips you can use to get more from your marketing budget, whether you are looking to boost your campaign yourself, or increase your input with a team that’s managing your SEO for you, then this is the place to start. We’ve picked out the most important aspects, meaning you can focus on the work that will have the biggest impact. While also giving you the context to understand how the seemingly disparate pieces of the puzzle actually fit together. Read on to see what you can do to boost the SEO of your small business.
Navigating the intricacies of on-site SEO demands a thorough understanding of your website’s link structure. Among the pitfalls that even experienced site owners overlook are orphan pages, which,...
A website is only as strong as its links. While a robust linking structure propels traffic, distributes authority, and polishes user satisfaction, broken links—also known as dead links—undermine...
The digital landscape flourishes amidst a patchwork of domain choices, exemplified by the proliferation of alternative domain extensions. Whereas a ".com" or ".co.uk" once ruled the United Kingdom’s...
In the fiercely competitive health and fitness sector, having a powerful online presence isn't just beneficial—it's crucial. A robust SEO strategy ensures that your health and fitness business...
In this blog we’re going to take a look at the main things that might impact your search rankings in 2025 for both national and local campaigns. We’ll start by recapping why Search Engine...
Google is constantly tweaking its algorithms to help its users find content that’s useful to them. It takes a lot of work behind the scenes so we can just enter a search term and not have to scroll...
Getting stuck into an SEO campaign is a big commitment. It’s an incredibly powerful marketing tool, but it takes time, money and expertise to get results. You need to be patient and you need to take...
Content is still king as far as Google is concerned. So if you want to get your website to the top of results pages and drive more traffic to your website your focus should be on creating the best...
Online newspapers are on the cutting edge of SEO. Here are the things you need to do too. In an age where newspapers are making less and less money from selling printed news, they are having to find...
What is a responsive website? A Responsive website is one that changes layout for different shapes and sizes of screens. It’s a website that looks good and is easy to use on desktop computers,...
Small business vs algorithm change: Why you shouldn't panic There's often a lot of fuss made in the online marketing world about Google algorithm changes and how they affect the appearance of small...
Google has announced they are now beginning to roll out mobile-first indexing for websites, but what does that actually mean for you? Before we get stuck in, let's bring everyone up to speed so we...
The short answer is yes, but not how you’d think. Things are complicated enough when it comes to the SEO impact of normal websites. We know that Google is looking at over 200 factors when it chooses...
We popped down to Brighton for the UK's largest SEO conference. The good news is, there weren't any big surprises. Turns out we know what we’re doing already, how ‘bout that? But it was very...
I’ve started investing in SEO, when will I see the results? The simplest, but also most frustrating answer is: it depends. SEO is a long term investment. Like a steam train, it takes a bit of time...
What is SEO? Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. What are organic search rankings? The idea is...
Search engine optimisation is the process of improving a website and a company's online web-presence, to increase the positioning in search engine results. Because search engines do not accept...
In June 2014, Google announced it would no longer be displaying author photographs. These photographs were previously displayed alongside search results of content from Google+ authors. Anybody with...
Matt Cutts, formerly of the the Google webspam team, explains his top observation from the world of search engine marketing in 2012. http://www.youtube.com/watch?v=D2H_Y7h1roQ Find out more about...
Many clients seem to have heard horror stories recently about companies with (supposedly) legitimate online marketing strategies being penalised by the Google algorithm...
A video from Matt Cutts, formerly of Google's search quality team. He explains how frequently page rank updates occur and how often you will see updated values in the pagerank toolbar. An older...
As Google continues to test and roll out new layouts for their search results pages, here are a few examples and observations that may help your local SEO strategy. Search results - before the...
![How does Google deliver search results? [Video]](https://www.alloymarketing.co.uk/wp-content/uploads/2016/02/Screen-Shot-2016-02-20-at-15.16.33-960x540.jpg)
Search results from Google, Bing and others are compiled by computer algorithms designed to provide users with relevant and useful results, based on the search terms entered. Each search engine...