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Your comprehensive guide to for anyone looking to start, or get more out of online pay per click marketing. If you aren’t sure if PPC is right for you, or if you’re really getting all you can out of your campaign this blog is for you. We collect all the latest PPC tips and tricks so that you can get more from your budget, and hit your goals. From Google Adwords and Bing to Facebook and more, we cover the things you can actually do to make real progress.
From highlighting the basic principles and KPIs that actually matter, to how to fit PPC into your bigger marketing picture. We go over the advantages and the limitations of pay per click marketing so that you can make sure your campaigns are focussed on achievable goals. We also pick out the developments in the increasingly competitive world of PPC that can make a real difference. Meaning you can work out what you need to do to have the biggest impact on your campaigns.
Capitalising on the latest advances in automation, Google’s Performance Max campaigns offer businesses in the UK and beyond a unified route to maximise reach, conversion, and efficiency across all...
Navigating the digital marketplace demands a sharp, results-driven approach to attracting website visitors. For many UK businesses, pay-per-click (PPC) advertising emerges as a transformative tool...
Google Ads Remarketing: Stay Connected with Your Customers Reaching potential customers once is great, but staying on their radar even after they leave your website or mobile app is even better....
Read on for a quick primer on the Google Ads score including its potential limitations. From the very moment you sign up for a Google Ads account, the search engine's algorithms begin generating a...
It also comes with challenges such as ongoing work and maintenance, lots of competition from rival businesses who have SEO strategies of their own and uncertainty when it comes to results. While the...
Google Ads Remarketing gives users who visited your website a cookie which means they will see your ads in Google Search or if they visit other sites in the Google search partners network. Benefits...
Free set up on Google Ads campaigns As a special introductory offer to new customers, we’re offering free set up of Google Ads campaigns (worth £200) throughout Black Friday to 9th December. Why...
Which industries can benefit? Set to be an excellent supplement to other parts of your local SEO strategy, including Google Ads, this advertising platform has just finished being tested in the US,...
Local campaigns Google has changed the format of local ads campaigns, adding three new methods to promote a business on Google Maps (which just so happens to be the most popular navigation app on...
Pay per click advertising is easier than ever Platforms like Google and Facebook may be known to most people for their incredibly useful free service,, but they only exist to make money from...
To advertise on Google search results and their content network of thousands of commercial and private websites advertisers sign up for an AdWords account. They then create text or image adverts,...