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Software and web apps that can help small businesses save money and improve marketing efficiency.
In today's fast-paced digital world, marketing automation has become a cornerstone of effective marketing strategies. As businesses strive for efficiency and engagement, understanding the latest...
As digital privacy concerns grow, the landscape of online marketing is undergoing a significant transformation. The phase-out of third-party cookies signals a new era where marketers must adapt to...
What is Google Analytics? Google Analytics is a really useful tool for measuring data from your website. it measures useful things like the number of visitors to your site and how many of them are...
The core calculation here looks at your last 12 months turnover and your growth goals, then calculates your projected marketing budget for the year ahead. Those figures provide the base amounts,...