Google Algorithm

Google are famously guarded about how the algorithms that dictate their search results work, claiming to make hundreds of changes to them each year. Although they rarely make statements themselves, it’s common knowledge that several times a year major updates and amendments are made to the code which governs how Google deliver their results. Algorithm changes can have a big impact on the rankings of websites, so it pays to stay informed about what these changes are, when they happen and how to react to them. We discuss the changes seen as a result of Google algorithm updates and the best ways businesses can prepare and adapt to them to help stay ahead of the curve. Where action is needed, we’ll offer simple, practical advice that any business can follow.